Transcom Electronics Ltd

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Written by Administrator
Tuesday, 12 August 2008 22:50


Transcom Electronics Ltd (TEL) started its’ operation in 1993 by taking over PHILIPS electronics and lighting business in Bangladesh. Today, the company is one of the leading electronics and electrical company in the country, marketing and distributing Consumer lighting, Consumer electronics, Home Appliances and Professional lighting products from renowned brands through its extensive distribution and retail network.

Electronics & Appliances

Transcom Digital is the outlet started in the early 2005 through which TEL is retailing products directly to end consumers in the metro and urban cities. In 2008, the company re-introduced itself as “Transcom Digital” as a multi brand, multi-category retailer catering for all Electronics, Appliances and IT products. Today Transcom Digital becomes the original outlet of TEL responsible for sales and providing all TEL electronic/IT products to their valued customers. Currently it is successfully running with 48 outlets throughout the country and expects to increase the total outlet number eventually. Moreover TEL has a strong Corporate Sales Team under Transcom Digital for direct sales to the corporate clients.

Through the Electronics & Appliances Distribution Consumer Electronics, Home & Domestic Appliances from global brands such as Samsung, Philips, Whirlpool and home brand Transtec are sold throughout the country via a nationwide dealer network. Currently there are about 165 electronics dealers covered under this network through which Transcom Digital is retailing the following Electronics & Appliances:


Television

CTV-CS21B750

Warranty: 2 years service and spare parts, 5 years picture tube. The USPs of this product include:

  • Ultra SlimFit TV (Gloss Finish)
  • Easy view
  • Video Monitor Out
  • DNIe Jr
  • Digital Noise Reduction
  • 3 Band Equalizer
  • 5 Band Sound Equalizer
  • AV Out

CTV-CS21A551MLA

Warranty: 2 years service and spare parts, 5 years picture tube. The USPs of this product include:

  • Ultra SlimFit TV
  • Easy view
  • DNIe Jr
  • Digital Noise Reduction
  • 3 Band Equalizer
  • AV Out

CTV-CS21B501

Warranty: 2 years service and spare parts, 5 years picture tube. The USPs of this product include:

  • Ultra SlimFit TV
  • Easy view
  • Color ToneDNIe Jr
  • DNIe Jr
  • Digital Noise Reduction
  • 3 Band Equalizer
  • Picture Size Control
  • AV Out

CTV-CS21K50

Warranty: 2 years service and spare parts, 5 years picture tube. The USPs of this product include:

  • DNIe vision
  • Digital Noise Reduction
  • Color Tone
  • Turbo sound (with Super Natural Sound)
  • AV Out
  • 3 Band Equalizer
  • Picture Size Control
  • Auto Volume Leveler

CTV-CS21K45

Warranty: 2 years service and spare parts, 5 years picture tube. The USPs of this product include:

  • DNIe vision
  • Auto volume leveler
  • DNR
  • Motion optimizer
  • AV Out
  • Picture Size Control
  • Digital Noise Reduction
  • Video Monitor Out

LED 8 Series

LED 6 Series

Available in sizes 40”, 46”. The USP of this product includes the following features:

  • Precision Dimming
  • 100 Hz Panel
  • HDMI (3)
  • Internet TV
  • Clear Motion Rate (400 Hz)
  • SRS Theatersound
  • Teletext

LED 5 Series

Available in sizes 40” and 46”. The USPs of the product includes following features:

  • Full HD 1080p
  • All Share (DLNA)
  • Clear Motion Rate -150Hz
  • Wide Color Enhancer Plus
  • HDMI (4)
  • Connect Share Movie
  • Ultra Clear Panel
  • USB
  • Dolby Digital Plus

LCD 5 Series

Available in sizes 32”, 37”, 40”, 46”. The USPs of this product include:

  • Full HD 1080p
  • ConnectShare Movie
  • HDMI (3)
  • Anynet+
  • Wide Color Enhancer
  • Dolby Digital Plus

LCD 3 Series

This is a basic product in the LCD segment. Available in 32” size. The USPs for this product are Wide Color Enhancer

  • HDMI
  • HD Ready (768p)
  • Digital Noise Filter
  • SRS TruSurround
  • PC Connectivity
  • 30000:1 Contrast Ratio
  • 8 ms response time

Audio/Video Products

HT-C350

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • HTS 330 Watts
  • DVD Upscaling
  • BD Wise Technology
  • Audio Out 5.1 Channels
  • USB Host, Full HD 1080p
  • Power Bass, CD Ripping
  • DivX playback, Dolby pro Logic II

HT-C455

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • HTS 1000 Watts
  • HDMI connect
  • Power Bass
  • Dolby Pro Logic II
  • DivX Playback
  • CD Ripping
  • Any Net+

HT-C6950W

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • 3D BLURAY HTS (1330 W)
  • 3D DVD Playable
  • Internet@TV
  • iPod Connect ability
  • Crystal Amp Pro
  • All Share, HDMI v1.4, HD Audio
  • Musical Auto Calibration, Top to bottom sound
  • Wireless Speakers, Anynet+, DivX HD

DVD-C350

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Basic DVD Player
  • Dust Proof
  • DivX Playback
  • Progressive Scan Out
  • Plays through scratches smudges and tilts

DVD-H1080R

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • HDMI DVD Player
  • HD Upscaling
  • Anynet+
  • DivX Playback
  • 14bit Videl DAC
  • HDMI out
  • USB Host Play with CD-ripping
  • Progressive Scan Out

Refrigerator/Freezer

RS21HDTPNI/XTL (Side by Side 585L, 26 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost, Coolever Zone
  • Multi-flow
  • Chill Compartment
  • Silver Nano deodorizer
  • Transparent Door Pocket
  • Egg Container, Twist Icemaker, Bar Handle, Door Alarm

RT63WBTS1/XTL (530L, 20 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost, Coolever Zone
  • Multi-flow
  • Chill Compartment
  • Silver Nano deodorizer
  • Transparent Door Pocket
  • Egg Container, Twist Icemaker, Bar Handle, Door Alarm

RT50MBTS1/XTL (430L, 19.5 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost, Coolever Zone
  • Multi-flow
  • Chill Compartment
  • Silver Nano deodorizer
  • Transparent Door Pocket
  • Egg Container, Twist Icemaker, Bar Handle, Door Alarm

RT45MCTS1/XTL (400L, 18 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost, Coolever Zone
  • Multi-flow
  • Chill Compartment
  • Silver Nano deodorizer
  • Transparent Door Pocket
  • Egg Container, Twist Icemaker, Bar Handle, Door Alarm

RT 38 BDTS (345L, 15.5 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost
  • Multi-flow
  • Chill Compartment
  • Egg Container
  • Deodorizer, Ice Twister
  • Cool pack

RT 30 BDTS (280L, 12.5 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost
  • Multi-flow
  • Chill Compartment
  • Egg Container
  • Deodorizer, Ice Twister
  • Cool pack

RT 35 BDTS (315L, 14 Cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost
  • Multi-flow
  • Chill Compartment
  • Egg Container
  • Deodorizer, Ice Twister
  • Cool pack

RT2ASDTS1 (220L, 10cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost
  • Multi-flow
  • Chill Compartment
  • Egg Container
  • Deodorizer, Ice Twister
  • Cool pack

RT2ASDTS1 (200L, 9cft)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 70:30 RATIO (FRIDGE:FREEZER)
  • No Frost
  • Multi-flow
  • Chill Compartment
  • Egg Container
  • Deodorizer, Ice Twister
  • Cool pack

Washing Machine

WA85VNLEC/XTL (Automatic 6.5 KG)

Drying the clothes with spinning upto 80%. The USP of the product includes:

  • Double Storm Pulsation
  • Impeller System
  • Air Turbo Drying System
  • Digital Display
  • 9 Wash Programs
  • Filter Check, Auto Restart

WA82V4VEC/XTL (Automatic 6.2KG)

Drying the clothes with spinning upto 80%. The USP of the product includes:

  • Double Storm Pulsation
  • Impeller System
  • Air Turbo Drying System
  • Digital Display
  • 9 Wash Programs
  • Filter Check, Auto Restart

WT9205EG/XTL (Semi Auto 7.2 KG)

Drying the clothes with spinning upto 80%. The USP of the product includes:

  • Double Storm pulsation
  • Impeller System
  • Dynamic Soaking
  • Wash timer
  • Super dry technology with a 10 minute Spin Dry Timer
  • Air Turbo Drying System™ along with Spin Dry

WT8505EG/XTL (Semi Auto 6.5 KG)

Drying the clothes with spinning upto 80%. The USP of the product includes:

  • Double Storm pulsation
  • Impeller System
  • Dynamic Soaking
  • Wash timer
  • Super dry technology with a 10 minute Spin Dry Timer
  • Air Turbo Drying System™ along with Spin Dry

Microwave Oven

CE113AEL-S/XTL (32L Thai Convection)

Warranty: 1 year spare parts and 1 year free service. The USP of the product includes:

  • Triple Distribution System
  • Convection
  • One Touch Recipes
  • Combo Cooking, Auto Defrost
  • Micro, Child Lock
  • Auto Deodorization, 12 Power Levels
  • Ceramic Enamel Cavity, Steam Clean

CE103VD-B/XTL (28L Thai Convection)

Warranty: 1 year spare parts and 1 year free service. The USP of the product includes:

  • Triple Distribution System
  • One Touch Recipes
  • Combo Cooking, Auto Defrost
  • Micro, Child Lock
  • Auto Deodorization
  • 12 Power Levels, Convection
  • Ceramic Enamel Cavity

GE83HDT-B/XTL (23L Thai Grill)

Warranty: 1 year spare parts and 1 year free service. The USP of the product includes:

  • Triple Distribution System
  • Grill, One Touch Recipes
  • Combo Cooking
  • Auto Defrost
  • Micro, Child Lock
  • Auto Deodorization
  • 10 Power Levels, Ceramic Enamel Cavity

ME83HD-B/XTL (23L Thai Solo)

Warranty: 1 year spare parts and 1 year free service. The USP of the product includes:

  • Triple Distribution System
  • One Touch Recipes
  • Auto Defrost
  • Micro, Child Lock
  • Auto Deodorization
  • 10 Power Levels
  • Ceramic Enamel Cavity

MW76NDB/XTL (20L Solo)

Warranty: 1 year spare parts and 1 year free service. The USP of the product includes:

  • Triple Distribution System
  • One Touch Recipes
  • Auto Defrost
  • Micro
  • Child Lock
  • Auto Deodorization
  • 10 Power Levels

Television

CTV-TSSF2115 (13")

  • Real Flat Picture
  • Intelligent Digital 12C Bus
  • Auto White Balance Adjustment
  • Color Temperature Adjustment
  • Digital Geometrical Correction
  • NTSC Combo Filter, 248 Channel With Auto Search
  • Chanel Positioning Adjustment
  • Low Voltage Compatible (90-270V), Power Consumption: 65 Watt, Built in Digital FM Radio, Sound Amplifier
  • Playable On Audio Mode (without Video)
  • Child Lock, Game Function, On/Off & Sleep Timer
  • Noise Reduction, Audio Level Control Function
  • Digital Stereo Sound-AV Stereo, Auto Power off Without Signal, Wide Screen, Ultra Slim Picture Tube (13")
  • 30% Space & Weight Consuming, Piano Finishing

CTV-TSSF2114 (13")

  • Real Flat Picture
  • Intelligent Digital 12C Bus
  • Auto White Balance Adjustment
  • Color Temperature Adjustment
  • Digital Geometrical Correction
  • NTSC Combo Filter, 248 Channel With Auto Search
  • Chanel Positioning Adjustment
  • Low Voltage Compatible (90-270V), Power Consumption: 65 Watt, Built in Digital FM Radio, Sound Amplifier
  • Playable On Audio Mode (without Video)
  • Child Lock, Game Function, On/Off & Sleep Timer
  • Noise Reduction & Audio Level Control Function, Digital Stereo Sound-AV Stereo, Auto Power off Without Signal
  • Wide Screen, Ultra Slim Picture Tube (13"), 30% Space & Weight Consuming, Piano Finishing

CTV-TSSF2113 (13")

  • Real Flat Picture
  • Intelligent Digital 12C Bus
  • Auto White Balance Adjustment
  • Color Temperature Adjustment
  • Digital Geometrical Correction
  • NTSC Combo Filter, 248 Channel With Auto Search
  • Chanel Positioning Adjustment
  • Low Voltage Compatible (90-270V), Power Consumption: 65 Watt, Built in Digital FM Radio, Sound Amplifier
  • Playable On Audio Mode (without Video)
  • Child Lock, Game Function, On/Off & Sleep Timer
  • Noise Reduction & Audio Level Control Function, Digital Stereo Sound-AV Stereo, Auto Power off Without Signal
  • Wide Screen, Ultra Slim Picture Tube (13"), 30% Space & Weight Consuming, Piano Finishing

CTV-TSSF2112 (13")

  • Real Flat Picture
  • Intelligent Digital 12C Bus
  • Auto White Balance Adjustment
  • Color Temperature Adjustment
  • Digital Geometrical Correction
  • NTSC Combo Filter, 248 Channel With Auto Search
  • Chanel Positioning Adjustment
  • Low Voltage Compatible (90-270V), Power Consumption: 65 Watt, Built in Digital FM Radio, Sound Amplifier
  • Playable On Audio Mode (without Video)
  • Child Lock, Game Function, On/Off & Sleep Timer
  • Noise Reduction & Audio Level Control Function, Digital Stereo Sound-AV Stereo, Auto Power off Without Signal
  • Wide Screen, Ultra Slim Picture Tube (13"), 30% Space & Weight Consuming, Piano Finishing

CTV-TSPF2117SB (21")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 65 Watt
  • Built in FM Radio & Sound Amplifier
  • Noise Reduction (NR)
  • Child Lock, Calendar, Game Function
  • On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo , Zoom Function

CTV-TSPF2105SB (21")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 65 Watt
  • Built in FM Radio & Sound Amplifier
  • Noise Reduction (NR)
  • Child Lock, Calendar, Game Function
  • On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo , Zoom Function

CTV-TSSF2111PB (21")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 60 Watt, Built in Digital FM Radio, Noise Reduction (NR)
  • Child Lock, Calendar, Game Function, On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) & brightness
  • Auto Power Off without signal, AV Stereo , Zoom Function
  • Ultra Slim Picture Tube (12")
  • 30% Space & Weight Save

CTV-TSPF2116PB (21")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 65 Watt
  • Built in sound Amplifier
  • Noise Reduction (NR)
  • Child Lock, Calendar, Game Function
  • On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo , Zoom Function

CTV-TSPF2102SB (21")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 65 Watt
  • Built in sound Amplifier
  • Noise Reduction (NR)
  • Child Lock, Calendar, Game Function
  • On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo , Zoom Function

CTV-TSNF1407 (14")

  • Latest Intelligent Digital UOC IC Control Circuit
  • 236 Channel, full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 50 Watt
  • Built in sound Amplifier
  • Noise Reduction (NR)
  • Child Lock, Calendar, Game Function
  • On/Off & Sleep Timer
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo , Zoom Function

CTV-TSNF1406 (14")

  • 236 Channel
  • Full automatic Search
  • Low Voltage Compatible (90-270V)
  • Power Consumption: 50 Watt
  • Built in sound Amplifier
  • Child Lock, Calendar
  • Game Function
  • On/Off & Sleep Timer
  • Noise Reduction (NR)
  • Audio Level Control (ALC) function
  • Automatic Geometric Distortion Correction (AGDC) and brightness
  • Auto Power Off without signal
  • AV Stereo
  • Zoom Function

LCD

Available in sizes 19”, 22”, 26”, 32”. Warranty: 2 years panel & Spare parts, 3 years free service.

  • Widescreen
  • 5 ms response time
  • 30,000:1 Contrast Ratio
  • HD Ready
  • Crystal Clear III
  • USB port
  • PC link
  • HDMI 2
  • Swivel Stand
  • Anti Reflection Coated Screen

Audio/Video Products

TDVD-1102

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Low Power Consumption
  • USB Port, VGA Port
  • Two External Speakers: 2x5W, S-Video, Component Video
  • Two Microphone Ports, Memory Card Slot , Full Function Remote Control, Coaxial Cable, Optical Cable
  • Play Back PAL/NTSC, Digital Audio Out
  • DOLBY DIGITAL Decoder, KODAK Picture CD Decoder, HD Progressive Scan with VGA output
  • Parental lock control system, Auto stand by function for automatic electricity saving
  • DVD/SVCD/VCD/CD/MP3/HDCD/CD-R/CD-RW/MPEG-4/DivX, Mega Amplifier, 5.1 Channel
  • Wide voltage range (AC 110~240v, 50/60 Hz)

TDVD-1101

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Memory card slot
  • Two Microphone Ports
  • USB Port, Coaxial Cable
  • Play Back PAL/NTSC , Digital Audio Out
  • Low Power Consumption
  • DOLBY DIGITAL Decoder
  • Two Vocals Karaoke available , Full Function Remote Control, KODAK Picture CD Decoder
  • Hi Definition progressive Scan, 2.1 Channel
  • Wide voltage range (AC 110~240v, 50/60 Hz)
  • Parental lock control system , Auto stand by function for automatic electricity saving
  • DVD/SVCD/VCD/CD/MP3/HDCD/CD-R/CD-RW/MPEG-4/Divx Component Video, S-Video

Refrigerator/Freezer

Freezer TFG-01 (200 Liter)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • Indoor light
  • Gripped handle
  • Door lock for safety storage
  • Highly efficient compressor
  • Freezer Temperature <=-18℃
  • Complete with a basket for convenience of allocation
  • High pressure foam cover for efficient temperature control

Freezer TFH-03 (177 Liter)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • Gripped handle
  • Door lock for safety storage
  • Highly efficient compressor
  • Freezer Temperature <=-18℃
  • Extra Glass Door which ensures minimum cooling loss
  • High pressure foam cover for efficient temperature control

Freezer TFH-02 (157 Liter)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • Gripped handle
  • Door lock for safety storage
  • Highly efficient compressor
  • Freezer Temperature <=-18℃
  • Extra Glass Door which ensures minimum cooling loss
  • High pressure foam cover for efficient temperature control

Freezer TFH-01 (107 Liter)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • Gripped handle
  • Door lock for safety storage
  • Highly efficient compressor
  • Freezer Temperature <=-18℃
  • Extra Glass Door which ensures minimum cooling loss
  • High pressure foam cover for efficient temperature control

Refrigerator TRH15 (207 Liters)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • Wind Shelves
  • Refrigerant Gas 600a
  • 30% power saving
  • Color: Steel Blue/Red
  • Inner efficient evaporator
  • Super efficient compressor
  • Energy consumption Grade: A+
  • CFC Free, Environmental friendly
  • Door with symmetric construction

Refrigerator TRH14 (213 Liters)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • U-type handle
  • Movable bottle rack
  • 30% power saving
  • Arc shaped side door
  • Inner efficient evaporator
  • Super efficient compressor
  • Color: Steel Blue/Red, Light blue
  • Energy consumption Grade: A+
  • CFC Free, Environmental friendly

Refrigerator TRH13 (117 Liters)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 25% power saving
  • Safety glass shelves
  • Transparent drawer
  • Inner efficient evaporator
  • Super efficient compressor
  • Color: Steel Blue/Red, Silver
  • Energy consumption Grade: A+
  • CFC Free, Environmental friendly
  • Chromium-plated handle, ever all frothing of door

Refrigerator TRH10 (165 Liters)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 30% power saving
  • Refrigerant Gas R600
  • Inner efficient evaporator
  • Super efficient compressor
  • Color: Steel Blue/Red, Silver
  • High quality food grade box
  • CFC Free, Environmental friendly
  • Energy consumption Grade: A+

Refrigerator TRH11 (207 Liters)

Warranty: Free Service- 2 Years, Parts- 1 Years, Compressor- 5 Years. The USP of the product includes:

  • 30% power saving
  • Refrigerant Gas R600a
  • Inner efficient evaporator
  • Super efficient compressor
  • Color: Steel Blue/Red, Silver
  • High quality food grade box
  • CFC Free, Environmental friendly
  • Energy consumption Grade: A+
  • Door with symmetric construction

Air Conditioner

12000 BTU CS12T/EM (1 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • Powerful Airflow
  • Auto Restart
  • Auto Swing, Dry Mode, LED Display, Auto Fan mode
  • Cooling Capacity: 12,000 BTU/hr
  • Inverter Technology – save 60% energy
  • Hydrophobic Aluminum (Gold) Finish
  • Full function remote control
  • Easy washable air filter, 4 way air deflection

18000 BTU CS18T/EM (1.5 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • Powerful Airflow
  • Auto Restart
  • Auto Swing, Dry Mode, LED Display, Auto Fan mode
  • Cooling Capacity: 18,000 BTU/hr
  • Inverter Technology – save 60% energy
  • Hydrophobic Aluminum (Gold) Finish
  • Full function remote control
  • Easy washable air filter, 4 way air deflection

24000 BTU CS24T/EM (2 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • Powerful Airflow
  • Auto Restart
  • Auto Swing, Dry Mode, LED Display, Auto Fan mode
  • Cooling Capacity: 24,000 BTU/hr
  • Inverter Technology – save 60% energy
  • Hydrophobic Aluminum (Gold) Finish
  • Full function remote control
  • Easy washable air filter, 4 way air deflection

18000 BTU VS18T/EM (1.5 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • Powerful Airflow
  • Auto Restart
  • Auto Swing, Dry Mode, LED Display, Auto Fan mode
  • Cooling Capacity: 18,000 BTU/hr
  • Inverter Technology – save 60% energy
  • Hydrophobic Aluminum (Gold) Finish
  • Full function remote control

24000 BTU VS24T/EM (2 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • Powerful Airflow
  • Auto Restart
  • Auto Swing, Dry Mode, LED Display, Auto Fan mode
  • Cooling Capacity: 24,000 BTU/hr
  • Inverter Technology – save 60% energy
  • Hydrophobic Aluminum (Gold) Finish
  • Full function remote control

Domestic Appliances

Premium Fan TTF 16-18 (Violet, Blue)

Warranty: 1 year. The USP of this product includes:

  • Size: 16”
  • Plastic Blade
  • 1300 RPM
  • Motor : Made in Taiwan
  • Attractive design

Premium Fan TTF 16-17 (Parrot, Light blue)

Warranty: 1 year. The USP of this product includes:

  • Size: 16”
  • Plastic Blade
  • 1300 RPM
  • Motor : Made in Taiwan
  • Attractive design

Premium Gold Fan TPG-101 (Green, Merun)

Warranty: 2 years. The USP of this product includes:

  • Size: 56”
  • Aluminum Blade
  • 1300 RPM
  • Motor : Made in Taiwan
  • Attractive design
  • Noise Free Air Delivery

Premium Fan TPG-102 (White, Off white)

Warranty: 2 years. The USP of this product includes:

  • Size: 56”
  • Aluminum Blade
  • 1300 RPM
  • Motor : Made in Taiwan
  • Attractive design
  • Noise Free Air Delivery

Blender TCBL-1001

Three in one: blender/grinder/mincer. The USP of this product includes:

  • Multi Function Options
  • Separate pulse control
  • Double safety protection
  • Automatic overheating protection for motor
  • Removable stainless steel blades for easy cleaning

Rice Cooker TSRC-1001

Accessories: Steamer, Cup & Spoon. The USP of this product includes:

  • Detachable AC cord
  • Plastic with color body
  • High temperature protection
  • Automatic Cook & Keep warm function
  • Non-Stick coating & aluminum cooking bowl
  • Automatic control of temperature & pressure

Dry Iron TSIR-1003

Warranty: 2 years parts, 2 years free service. The USP of this product includes:

  • 222V-50Hz, 1065W
  • Non-sticking coating soleplate
  • Variable steam control
  • Adjustable temperature control
  • Working indicator light
  • Overheating safety protection
  • Translucence water tank

Dry Iron TSIR-1002

Warranty: 2 years parts, 2 years free service. The USP of this product includes:

  • 220V-50Hz, 1452W
  • Non-sticking coating soleplate
  • Variable steam control
  • Adjustable temperature control
  • Working indicator light
  • Overheating safety protection
  • Translucence water tank

Dry Iron TSIR-1001

Warranty: 2 years parts, 2 years free service. The USP of this product includes:

  • 207V-50Hz, 1780W
  • Non-sticking coating soleplate
  • Variable steam control
  • Self-cleaning function
  • Adjustable temperature control
  • Working indicator light
  • Overheating safety protection, translucence water tank

Dry Iron ED261 (White, Green)

Warranty: 2 years parts, 2 years free service. The USP of this product includes:

  • 1000 W
  • Stylish design
  • Indicator light
  • Non-stick sole plate
  • Temperature control dial
  • Swiveling cord protector
  • Over heating safety protection

Air Conditioner

SAR24K40CS0 (2 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • 6th Sense MPIF
  • Self Diagnostic
  • Power Saver, Auto Restart, Quick Cool
  • Mode selection from remote (Cool, Dry, Fan)
  • Timer (On /Off), Anti-bacterial Filter
  • Filter Check Indicator, LCD Wireless Remote Controller
  • Sleep Mode, Tropicalised Rotary Compressor

SAR18K30CS0 (1.5 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • 6th Sense MPIF
  • Self Diagnostic
  • Power Saver, Auto Restart, Quick Cool
  • Mode selection from remote (Cool, Dry, Fan)
  • Timer (On /Off), Anti-bacterial Filter
  • Filter Check Indicator, LCD Wireless Remote Controller
  • Sleep Mode, Tropicalised Rotary Compressor

SAR12K30CS0 (1 ton)

Warranty: Compressor-3 years, Parts & Spares-1 year, Free service-1 year. The USP of the product includes:

  • 6th Sense MPIF
  • Self Diagnostic
  • Power Saver, Auto Restart, Quick Cool
  • Mode selection from remote (Cool, Dry, Fan)
  • Timer (On /Off), Anti-bacterial Filter
  • Filter Check Indicator, LCD Wireless Remote Controller
  • Sleep Mode, Tropicalised Rotary Compressor

Refrigerator/Freezer

CF 61T -574 Litre (26cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

CF 51T -478 Litre (21cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

CF 42T -402 Litre (18cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

CF 33T -315 Litre (14cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

CF 26T -245 Litre (11cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

CF 18T -164 Litre (7cft)

Warranty: Compressor-5 Years, Spare parts-1 Year, Free Service-2 years. The USP of the product includes:

  • On/Off green light
  • Red Alarm light
  • Aluminum foil inside
  • Rollers for easy moving
  • Highly Efficient Compressor

Microwave Oven

20L Solo Galaxy

Warranty: 1 year, has LCD display & 3D reflector system. The USP of the product includes:

  • Capacity: 20L
  • Child lock
  • Power levels: 11
  • Touch foil panel
  • Multi-stage cooking

20L Grill Galaxy

Warranty: 1 year, has LCD display & 3D reflector system. The USP of the product includes:

  • Capacity: 20L, Child lock
  • Power levels: 11
  • Concealed Quartz Grill
  • Touch foil panel
  • Multi-stage cooking

30L Convection

Warranty: 1 year, has LCD display & 3D reflector system. The USP of the product includes:

  • Capacity: 30L, Child lock
  • Power levels: 10
  • Auto Cook function
  • 314mm turnable, Stainless steel cavity
  • Combi cook, Touch foil panel, Multi-stage cooking

25L Convection

Warranty: 1 year, has LCD display & 3D reflector system. The USP of the product includes:

  • Capacity: 25L, Child lock
  • Power levels: 10, Jog dial
  • Auto Cook function
  • 314mm turnable, Stainless steel cavity
  • Combi cook, Touch foil panel, Multi-stage cooking

Washing Machine

Pro 700h (7kg) / 800h (8kg)

Warranty: 2 years. The USP of the product includes:

  • 6th sense
  • In-build heater
  • 8 wash program
  • 1-2,1-2 hand wash (Agitator)
  • Stain wash for removing stubborn stains
  • Wool cycle, low spin, time saving feature

1-2-3 650h (6.5Kg)

Warranty: 2 years. The USP of the product includes:

  • 6th sense
  • In-build heater
  • 9 wash program
  • Speed cycle, low spin
  • Aqua store, aqua save
  • 1-2-3 control panel, tube clean

1-2-3 650p (6.5Kg)

Warranty: 2 years. The USP of the product includes:

  • Low spin
  • Stain wash
  • Speed cycle
  • 8 wash program
  • Favorite program
  • 1-2-3 control panel

Super Wash A-65b

Warranty: 2 years. The USP of the product includes:

  • Semi auto spin
  • Twin tub, spin dry
  • Easy to use control panel
  • Model: 601(6kg), 801(8kg)
  • 1-2,1-2 hand wash (Agitator)
  • 2 wash programs (Delicate & Normal)

Television

CTV-29PT6807 (29")

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • Ultra Slim Line
  • Incredible Sound
  • Component Video Input
  • Crystal Clear
  • Contrast and Sharpness control

CTV-4437/94 (21")

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • Real Flat Picture Tube
  • Incredible Sound
  • Component Video Input
  • Crystal Clear

HTV 9 Series

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • Perfect Pixel HD Engine
  • Direct Backlight LED
  • 400 Hz Clear LCD
  • 5000000:1 Contrast Ratio
  • 0.5 ms response time
  • Ambilight Spectra
  • 30 W RMS
  • 4 HDMI
  • Wifi
  • DLNA
  • 21:9 Ratio
  • 2560 x 1080p

HTV 8 Series

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • Ambilight Spectra for widens the viewing experience
  • Full HD TV with Pixel Precise HD for details in action
  • Brilliant LED images with low power consumption
  • 100Hz LCD, 2ms performance for superb motion sharpness
  • HD Natural Motion for ultra smooth motion
  • 20W RMS and Incredible Surround
  • DLNA PC Network link to browse PC and Home network content
  • 40% more energy efficient than regular LCD TVs

HTV 5 Series

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • 100Hz LCD with direct LED
  • Full HD TV with Pixel Plus HD
  • Brilliant LED images with low power consumption
  • 2ms performance for superb motion sharpness
  • 2.1 system for 40W surround sound (2x10W plus virtual 20W)
  • 3 HDMI inputs and Easylink
  • USB for fantastic multimedia playback
  • PC-input allows you to use your TV as a PC monitor
  • 40% more energy efficient than regular LCD TVs
  • 0W Power Consumption when switch off

HTV 3 Series

Warranty: 2 years panel and spare parts, 3 years free service. The USP of this product includes:

  • Full HD TV
  • 5 ms Response time
  • Dynamic contrast 50000:1 ratio
  • 2 HDMI inputs and Easylink
  • 28.9 billion colors for brilliant natural images
  • Photo and music playback via USB
  • 16W RMS
  • Digital Crystal Clear for depth and clarity
  • PC-input allows to use your TV as a PC monitor

Audio/Video Products

Home Theater HTS3220 DVD Playback

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Superior listening experience
  • Compact design that fits with your flat TV
  • Sharper high definition pictures with DMI 1080p
  • Dolby virtual speaker for realistic surround sound
  • Flexible placement on the wall, tabletop or stand
  • Hi-Speed USB 2.0 link plays video/music from USB drive
  • 350W RMS power delivers great sound
  • Stylish Designed with glass panels
  • EasyLink controls all EasyLinnk products with a single remote
  • Optional dock for convenient playback from iPhone/iPod

CD Sound Machine AZ-102N/102V/102G

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Easy to use
  • FM/MW stereo tuner
  • 20-track CD programmable
  • CD shuffle/program/repeat
  • Rich & clear sound experience
  • Dynamic Bass Boost for deep & dramatic sound
  • Line-in connection to enjoy music form different sources

Blue Ray Disc Player BDP7500B2

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Full HD 3D, Wi-Fi Ready
  • DivX Plus HD Certified
  • Black aluminum body
  • Net TV Experience a rich selection of online services with Net TV.DLNA Network link
  • DLNA network link provides easy access to personal media on your PC or Home network
  • Subtitle shift-lets users manually adjust a movie's subtitle positioning on the television or computer screen

Blue Ray Disc Player BDP2500

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Experience high fidelity Dolby
  • TrueHD 7.1 surround sound
  • Subtitle shift for widescreen
  • Full HD 1080p at 24 fps for cinema like razor sharp images
  • EasyLink controls all EasyLink products with a single remote
  • DivX Ultra certified for enhanced playback of DivX videos
  • DVD video upscaling to 1080p via HDMI
  • Bonus view with Picture-in-Picture for video & audio choices

Clock Radio for iPhone/iPod DC220/12

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Dual alarm with weekly & weekend settings
  • Gentle wake up call with an increasing alarm volume
  • FM digital tuning with presets
  • Play & charge your iPhone/iPod
  • MP3 link for portable music playback
  • 5W RMS total output power
  • Bass Reflex speakers deliver a powerful, deeper bass
  • Dock any iPhone/iPod, even in its case

5.1 HTS3373 1000W RMS Power DVD Playback

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • HDMI 1080p upscales to high definition for sharper pictures
  • Advanced Class D amplifiers for compact, powerful sound
  • Connect & enjoy multiple sources
  • Hi-Speed USB 2.0 link plays video/music from USB drive
  • EasyLink controls all EasyLink products with a single remote
  • DivX Ultra certified for enhanced playback of DivX videos
  • Plays WMV, DivX, WMA, MP3 & JPEG digital camera photos
  • Plays CD, VCD, DVD, DVD-R/RW

HTS-3181/98

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Built-in FM tuner
  • Karaoke scoring for fun at home
  • USB link for media playback from USB drive
  • Easy to setup Easy-fitTM connectors for a simple set-up
  • DivX Ultra certified for enhanced playback of DivX videos
  • Plays DivX, MP3, WMA & JPEG digital camera photos
  • Dolby Digital & Pro Logic II surround sound
  • Plays CD, VCD, DVD, DVD/RW, DVD/R, DL

Sound Bar Home Theater HTS-8141

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • FullsoundTM to bring your MP3 music to life
  • Ambisound technology for surround sound from fewer speaker
  • Double BASS technology for fuller & deeper bass
  • Flexible placement on the wall, tabletop or stand
  • Touch screen for intuitive playback and volume control
  • Faroujda DCDi for incredibly sharp high quality video
  • EasyLink controls: all EasyLink products with a single remote
  • Dock your iPod for media playback with on-screen control
  • Simple to setup: only 3 cables to connect

DVD Player DVP3540K/98

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • DivX® Ultra certified for enhanced DivX video playback
  • Play CD, VCD, DVD, DVD/RW, DivX®, MP3, WMA, JPEG
  • Progressive scan component video for optimized image quality
  • Screen fit for optimal viewing every time
  • 12-bit/108 MHz video processing for sharp, natural images
  • Karaoke idol for interactive excitement & great fun
  • My wallpaper for personalized welcome screen

AJ301D Docking Entertainment System

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Aux-in connection for portable MP3 Player
  • WOOx loud speaker for deep & Powerful bass
  • Wake up to your favorite iPod music
  • Digital tuning for station presets
  • Dual alarm time
  • 5:1 touch buttons for easy access to favorite radio tunes
  • Single remote control for the system & iPod

Docking Entertainment System DC190

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • 3W RMS total output power
  • Play & Charge your iPod
  • FM digital tuning with Presets
  • MP3 link for portable music playback
  • Dual alarm with weekday and weekend settings
  • Gentle wake up call with an increasing alarm volume
  • Neodymium speaker drivers deliver pure balanced sound

PD7000B DVD Player

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • DVD/R, DVD/RW, DVD, CD compatible
  • View JPEG images from disk
  • External car adapter
  • Full resume on power loss
  • Built-in stereo speakers
  • DivX certified for standard DivX video
  • 7" TFT color LCD display with 16:9 wide screen
  • Few buttons for simple & easy control
  • Up to 2.5 hours of playback with a rechargeable battery

Docking Entertainment System DCM 580/12

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • 140W RMS Total output power
  • FM digital tuning with presets
  • Play MP3/WMA-CD, CD & CD-RW
  • MP3 link for portable music playback
  • Play & Charge your iPhone/iPad
  • Portable USB connectivity for MP3/WMA
  • 41. Speaker with built in sub-woofer
  • Living Sound for wider, immerse stereo sound
  • Pretended rotating dock for easy navigation with album art
  • Back light behind iPhone/iPad enriches user experience

DVD Micro Theater MCD 170/90

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • Dynamic bass boost for deep & dramatic sound
  • Dolby Digital for ultimate movie experience
  • Play DVD, DivX® Ultra, MP3/WMA-CD, CD & CD-RW, Cassette deck with auto stop
  • FM digital tuning to preset up to 20 stations
  • USB Direct for MP3/WMA music playback
  • Excellent sound experience with 2x5W RMS/400W PMPO

RCR AZ 1027/12 (B)

Warranty: 1 year spare parts, 2 years service. The USP of this product includes:

  • FM/MW Stereo Tuner
  • 20 track CD programmable
  • Play CD, CF-R & CD (RW)
  • Dynamic Bass boost for deep and dramatic sound
  • CD shuffle/program/repeat

Domestic Appliances

Philips Air Fryer

Model: HD 9220. The USP of this product includes:

  • Rapid technology
  • Deep fry without oil
  • foods come up with 80% less fat
  • 1425 watt motor
  • Can cook 800gm of food at a time
  • Adjustable temperature control
  • Latest frying technology for perfect cooking

Lighting & Electrical Distribution

Distribution is the core competency area of Transcom Electronics Ltd. through which Lighting, Electrical Domestic Appliances from global brand PHILIPS are sold throughout the country via a nationwide distributor network (Distributors: 100+). Currently there are about 17,000 electrical outlets and 90,000 grocery outlets covered under this network. Transcom took over the business of Lighting from Philips Holland in 1993. At that time Transcom acquire Bangladesh Lamps Limited & Bangladesh Electrical Industries Limited and became manufacturing licensee of Philips GLS lamp & also got distribution ship of Philips Tube light, CFL and special lighting products and accessories. From that time Transcom already enriched its portfolio in GLS category based on the consumer demand. Currently we have 22 skus in GLS. The skus are Clear (25W, 40W, 60W, 100W & 200W), Argenta (60W, 100W, 200W), Luster (Blue, Green, Red, Yellow, Clear) and Candle (Blue, Green, Red, Yellow, Clear) and Anti-insect (100W). All the wattage ranges ensure 1000 hrs (min) lifetime. We are using high quality filament which ensure proper lumen / wattage and also brighter life. More over we are using Fuse wire which ensures safety of the system.
We are marketing 3 different brand of Philips Tube Light – Philips Champion, Philips Lifemax & Philips Lifemax Bright boost. In tube light we are using anode ring which increase the life time of tube light. Champion and Lifemax tube light provide 10000 hrs (min) life time. Philips also has a special tube light named Philips Lifemax Bright Boost which provides 30% more lumen (3250 lumen) compared to conventional tube light. More over the life time of this special tube light is 15000 hrs (min.). The CRI (Color Rendering Index) of this special tube light is above 84%. So it helps to see the actual color of the products under this light.
Philips is the pioneer in CFL marketing in Bangladesh. Now in CFL category we have three different types of CFL – Genie (5W, 8W, 11W), Tornado (15W, 24W) and Essential (8W, 11W, 14W, 18W, 23W). The Genie category is compact in size with high quality components. Tornado CFL is spiral in shape and Essential range is U-shaped tube with economic price and better quality. All these CFLs are 80% energy efficient and 8000 hrs (min) life time. We have re-launched Philips Silver Line plus Electromagnetic Ballast which is also a quality product of Philips. This ballast is energy efficient and low heat generating ballast compared to conventional ballast.

Lighting Projects/Professional Lighting

In order to provide special attention to complete customer satisfaction at every level, the company also has a separate HomeCare customer service and technical service team to address all service related issues.


Here are the Transcom Digital Outlet locations on the map. Please click on the location marks to see the details.
You can also click here to download the detail list of retail outlet addresses.

       
View Transcom Electronics Showrooms (Inside Dhaka) in a larger map                View Transcom Electronics Showrooms (Outside Dhaka) in a larger map
Last Updated ( Wednesday, 07 December 2011 15:34 )

About Transcom

Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part of  the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. In recent years, TRANSCOM has emerged as the largest media house in Bangladesh.  

Newsflash

7UP: Awarded No.1 Softdrink in Bangladesh Three Times In A Row -

With a promise of refreshment and uplifting your mood, 7UP has been able to position itself in Bangladesh as an evolving and modern brand in tune with the current youth culture. This has made the brand the third best selling soft drink in the world and since its entry into Bangladesh in the late 70’s, it has managed to become the market leader in the soft drink category of the country. 7UP, with its tagline - ‘Mood ke din lemon-er lift’, had established itself as a drink which refreshes you and uplifts your mood. This provided a very functional and emotional core for the brand and helped in strengthening the brand’s perception has an uplifting healthy drink in the customers’ mind.

This year however the brand moved to a more emotional position with its proposition of “Mon Bole I Feel Up”, to celebrate the moments where we have an uplifting of the emotion and the spirit. Despite living with all the struggle and chaos, we are generally a happy nation filled with optimistic people. Bangladeshis have many unique events where we automatically feel ‘UP’; when we cheer for our cricket team fighting against all the odds, when we celebrate the coming of the new year or the advent of a new season, when we sight the moon before Eid, etc. All these are moments during which we have a festive feeling and which we look forward to celebrating. In associating the brand with these events, 7UP reaches into the emotional core of the youth of the country, who are very optimistic, upbeat, colorful and loud in general, and merges the functional insight of 7UP as uplifting and refreshing. So now 7UP not only uplifts and refreshes you, it also helps you to celebrate these festive moments and spread the cheer to those around you to make these moments even more special.

To build this new proposition a focused 360 strategic communication support was used to build up and strengthen this new positioning. A thematic TVC was produced by the renowned ad maker Mr. Amitabh Reza showing a young buoyant and bubbly boy traveling by a steamer which gets stuck in silt. Rather than being demoralized with the situation, his optimistic behavior helps turn around the whole negative scenario into a positive one using a catchy jingle and dance which becomes infectious and spreads to everyone on board. This message is supported by print communication highlighting the brand ambassador so that all communications are consistent. The Jingle of this TVC has also been unique as for the first time in the country, the Acapella style of music has been used for a major advertising campaign. Acapella uses sounds of instruments made by the mouth and is very challenging since it has to be kept to the instruments natural form. This challenge was overcome by Mr. Fuad Al Muqtadir, one of the popular music producers of the country, who worked side by side with Mr. Amitabh Reza to make the concept come to life. In keeping with its promise of refreshment, 7UP has maintained a visible presence during cultural occasions such as Pohela Boishakh and during Independence Day, setting up Refreshment Zones in different spots and serving chilled products to the visitors and refreshing them with cool mist fans to beat the heat accompanied by music to uplift the mood. During Ramadan, 7UP has positioned itself as a healthy drink for people after breaking their fast, which typically involves a very heavy meal consisting of deep fried food items, thus enhancing the food experience for people.

This constant consumer engagement and its visibility in both ATL and BTL has managed to keep top of mind awareness and created an emotional value in the hearts and minds of consumers. These efforts makes 7UP a brand loved by its consumers and shows them that every downside has an upside in life and it is our perception of things which makes the difference.



Transcom Digital At Mirpur -

Country’s Leading electronics retail chain Transcom Digital is now at Mirpur 1. Recently, the Mirpur 1 outlet was inaugurated at 17 Darus salamroad, through a grand ceremony. Mr. Zafrul Alam Khan, General Manager, Transcom Electronics (Electronics and Appliances Business), officially inaugurated the outlet. Among the high officials Mr. Firoze Mohammad, Marketing Manager, Transcom Electronics (Electronics and Appliances Business), Mr. Masud Rana, Regional Sales Manager, Transcom Digital were also present at the event. Like all other Transcom Digital outlets throughout the country, this new outlet will also serve the customers with the world renowned brands like Philips, Sumsung and Whirlpool along with Transcom Electronics’ own brand Transtec.
Transcom Digital is now running 48 outlets throughout the country and aims to open more in different key locations. Mr. Zafrul Alam Khan, General Manager, Transcom Electronics (Electronics and Appliances Business), officially inaugurated Transcom Digital Mirpur 1 outlet recently. Among the high officials Mr. Firoze Mohammad, Marketing Manager, Transcom Electronics (Electronics and Appliances Business), Mr. Masud Rana, Regional Sales Manager, Transcom Digital were also present at the event.



Transtec Tubelight Plant Inaguration -

Transtec tubelight plant has recently been inaugurated in the lighting factory of Bangladesh Lamps Ltd. From now on Transtec tubelight will be available for the valued customers in parallel with Transtec CFL and Transtec GSL. Transtec tubelight is being manufactured in own lighting plant by maintaining international standard with the latest technology of Triple coil and Anode ring from England which ensures the brightest light and longevity of the product.

Transtec tubelight plant was inaugurated by company Director Mrs. Shahnaj Rahman, Chairman Mr. Md. Latifur Rahman, CEO Mr. Habibur Rahman Mollah and Senior General Manager Brigadier General (retire) Sayed Talibur Rahman. General Manager of Transtec and Philips lighting Mr. A. Kader Khan, Plant Manager Mr. Shajat Ali, Deputy Plant Manager Mr. Habibur Rahman and other higher authorities were also present on the occasion.



Transcom Beverages Limited Annual Conference 2011 held in Kualalumpur -

The Annual Conference of Transcom Beverages Ltd. was held in Kualalumpur, Malaysia on 3rd January 2011. Mr. Latifur Rahman, Chairman; Director Mrs. Shahnaz Rahman ; Mr. Arshad Waliur Rahman; Mrs. Simeen Hossain; Mrs. Shahzreh Huq; Mr. Golam Quddus Chowdhury, CEO & Managing Director and Mr. Khurshid Irfan Chowdhury, Executive Director, TBL were present at the event along with other company officials.

Mr. Latifur Rahman, Chairman, Transcom Group thanked all the team members for an outstanding performance in 2010. Transcom Beverages has remain the market leader in the Carbonated Soft Drink category for hard-work, sincerity and dedication of its employees. To show appreciation awards were presented to Zakir Hossain for “Best territory”. Mr. Gaznabi Chowdhury adjudged “TDM of the Year” while Mr. Nazrul Islam received the award “CE of the Year”.



Transcom Cables Ltd Electrician Program -

Regarding the honor of the electricians of the area of Savar, Ashulia and Hemayetpur an electrician program and lunch party has recently been held at Amin Community Center in Amin market, Aricha Road, Savar.

On behalf of Transcom Cables Ltd the inauguration speech was given by Manager (Sales & Marketing) Mr. Shahiddujjaman on that occasion. The fellow speakers were Plant Manager Mr. Sabbir Ahmed, Quality Controller Consultant Mr. Abul Kalam Joardar, Engineer Ahsan Uddin Chowdhury and other higher authorities of national sales and marketing. Senior General Manger Brigadier General (retire) Sayed Talibur Rahman was present as special guest. “The electricians work hard to ease and secure our daily life and we are glad to give their deserving honor”, he said.
Besides the program and lunch party, exchanging business propagation and colorful cultural show were also took place.